Pay-per-click (PPC) advertising is a form of digital advertising where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically.

PPC advertising is typically used to target specific keywords and phrases that are relevant to a particular business or industry. When someone searches for those keywords or phrases, the advertiser’s ad will appear in the search results.

One of the main benefits of PPC advertising is that it allows businesses to reach potential customers at the exact moment they are searching for the products or services that the business offers. This makes PPC advertising an effective way to drive targeted traffic to a website.

PPC advertising can also be highly measurable and customizable. Advertisers can set their own budgets and choose which keywords and phrases to target. This allows businesses to control their advertising costs and ensure that they are getting a good return on their investment.

There are several types of PPC advertising, including search ads, display ads, and shopping ads.

Search ads are the most common type of PPC advertising. They appear in the search results when someone searches for a specific keyword or phrase. These ads are typically labeled as “Sponsored” or “Ad” to distinguish them from the organic search results.

Display ads are another type of PPC advertising. These ads appear on websites that are part of the Google Display Network. They can take many forms, including banner ads, video ads, and interstitial ads.

Shopping ads are a type of PPC advertising that are used to promote products for sale. These ads appear in the Google Shopping search results when someone searches for a particular product.

PPC advertising can be a powerful tool for businesses of all sizes. It allows businesses to reach potential customers at the moment they are searching for what the business has to offer, and it is highly customizable and measurable. If you’re considering using PPC advertising for your business, it’s important to do your research and choose the right platform and strategies to ensure that you get the best return on your investment.