High-Quality Leads Generated for Calipso Thai Home Massage Services
How we boosted bookings, improved lead quality, and reduced acquisition costs for Dubai’s authentic Thai home massage service.
Client Brief
Calipso required a high-performing advertising system to increase daily massage bookings, improve lead quality, and expand visibility across key Dubai locations. The brand needed a streamlined strategy that could reduce wasted ad spend and consistently bring in high-intent customers looking for premium home massage services.
Real metrics that matter
1M+
Total Impressions
47K+
Total Clicks
3K +
Total Leads
4K+
Call + Whatsapp
1,742,262%
Conversion Rate
10+
Active Campaigns
AED 2.10
Avg. Cost Per Lead
100K+ AED
Total Spend
What the Client Wanted?
- Increase high-quality massage appointment bookings across Dubai
- Reduce cost per conversion with a more efficient ad structure
- Improve targeting to reach high-intent users
- Build a consistent daily inquiry and booking pipeline
- Implement accurate conversion tracking
- Create a scalable system for expansion
What We Identified?
- Low Quality Leads
- Less Sales
- Barely Achieving Break-even
- Irrelevant Leads
- Targeting Broad Audience
- Poor Campaign Structure
- No Negative Keywords
- Poor Location Targeting
- All Broad Match Keywords
- No Conversion Tracking
- Weak Ad Copies with Poor Strength
Our Google Ads Strategy
- Rebuilt the campaign structure with service-specific segmentation
- Implemented full conversion tracking for calls, WhatsApp, and bookings
- Added strong negative keyword lists to filter irrelevant traffic
- Created optimized ad copies matching user intent
- Improved geo-targeting to reach profitable Dubai areas
- Introduced peak-time ad scheduling based on customer behavior
- Reduced wasted spend by eliminating broad-match keyword overuse
Tracking Setup
Implemented accurate tracking to measure every key action.
Traffic Optimization
Optimized traffic flow to attract more high-intent users.
Schedule Optimization
Refined ad timing to reach users at peak activity hours.
Campaign Revamp
Rebuilt campaigns fully to improve performance and ROI.
What Made This Campaign Successful?
- Highly refined targeting and audience segmentation
- Strong intent-based ad creatives for premium massage services
- Accurate tracking enabling real-time optimization
- Smart bidding strategies focused on maximizing conversions
- Consistent A/B testing of ads and landing page elements
- Clear, structured campaigns aligned with service categories
- Optimized for peak demand times to maximize daily bookings
